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Think Tank: Bringing Metallics to the Finish Line

Posted On: Oct 23, 2018   |   Posted By: WWD

Contrary to what the name might suggest, finishes like metallics or “pearlescents” are not simply a final touch, but instead an intentional element of a design from the beginning. They have production processes that can require weeks or even months, as well as their own trends.
For example, sheen and shine are showing up more and more across every category from fashion and furnishings to cars, consumer electronics and color cosmetics this fall. While golds, silvers and bronze have always enjoyed a special place in the world of design, the use of metallic finishes to enhance other hues - such as pastels and neutrals, as well as bolder tones - is growing. Metallics and pearlescents are especially apparent in color cosmetics and runway fashion, and designers are looking to these specialty finishes to stand out amongst a sea of colors and immediately grab consumer attention. Yet there's a difficulty in bringing colors in a metallic finish to life.
Challenge 1: Limited Options
With only a more traditional range...

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