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Jordan Brand, Theory the Latest to Dot Downtown's Broadway Corridor

Posted On: Oct 19, 2018   |   Posted By: WWD

LOS ANGELES - Jordan Brand on Saturday throws open the doors to its latest store, flush with major flash. Think rooftop basketball court, customization bar, personal styling and product performance testing.
It's more than 24,000 square feet of space occupied along the Broadway corridor in a section of downtown Los Angeles - outside of the Arts District - that has managed to generate a fair amount of buzz. The street has slowly attracted brands such as BNKR, Mykita Aesop, Acne Studios and Gentle Monster. A.P.C. is just off of Broadway on Ninth Street.
“Downtown specifically was a strategic choice between the Jordan Brand and Footaction,” said Scott Dixon, vice president and general manager of Jordan Brand for North America. “We really look at this as it's going to be an increasingly influential part of the city landscape for L.A., so we felt like it would be a perfect destination for the Jordan Brand to launch as we move forward in the city.”
The company has partnered with Footaction on its North American...

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