Women / Models / Collection / Design / Fashion / Footwear / Nike

Jordan Brand Taps into the Women's Market

Posted On: Jan 12, 2018   |   Posted By: WWD

The Jordan brand believes there's an untapped market of women who respect the company's legacy but want more options made just for them.
“Women have a deep passion for the brand,” said Andrea Perez, vice president and general manager of women's at Jordan. “They are really interested in sneakers now and the spring collection is the first step of a long-term commitment to this customer.”
The women's Air Jordan I Hi Zip.
The brand expounded on that commitment during a panel that took place at Spring Street Studios in New York on Thursday afternoon, which included Perez along with Linda Mai-Lotti, concept design director at Jordan; Jeni McDonald, product line manager of women's footwear; Maya Moore, a WNBA player and brand partner, and Aleali May, a model and fashion consultant.
The company, which, according to the NPD Group, dropped from second to third place as the most popular sneaker - Nike nabbed the number-one spot and Adidas climbed to second place surpassing Jordan for the first time - has spent the past...

Continue reading ...

 








V-STEAM

V-STEAM

Hello Queens, Women all over the world, from every race, nationality are suffering from many of the same gynecological diseases, ladies try Queen Clean Detox products. Queen... Read more ...

Stream Jay Park's New Roc Nation EP, 'Ask Bout Me'

Stream Jay Park's New Roc Nation EP, 'Ask Bout Me'

Jay Park has released his brand new project, Ask Bout Me. Park's project includes seven tracks with production by Cha Cha Malone, Woogie, GroovyRoom and more. Previously... Read more ...

AMOS REX: A NEW CULTURAL POWERHOUSE FOR HELSINKI

AMOS REX: A NEW CULTURAL POWERHOUSE FOR HELSINKI

The Finnish capital Helsinki will gain a new cultural landmark on 30 August 2018 when the doors of Amos Rex open to the public. The new art museum will complete after a... Read more ...

All The Details From THAT Scene In Ariana Grande's "God Is A Woman"

All The Details From THAT Scene In Ariana Grande's "God Is A Woman"

With over 20 different set-ups shot over the course of two days, it's clear that creating Ariana Grande's "God Is A Woman" music video was a demanding process for everyone... Read more ...

Troye Sivan And Ariana Grande Go Old School For 'Dance To This' Video

Troye Sivan And Ariana Grande Go Old School For 'Dance To This' Video

The new clip features the pop stars showing off slick moves to a less-than-enthusiastic crowd. Read more ...

Burberry burned $36.5M of unsold clothes last year

Burberry burned $36.5M of unsold clothes last year

Designer fashion label Burberry burned more than $36.5 million worth of clothes in 2017, it has been reported. The upmarket clothing line, famous for its checked design, has... Read more ...

YUMI KIM IS SEEKING FALL 2018 DESIGN, WHOLESALE & MARKETING INTERNS IN NEW YORK

YUMI KIM IS SEEKING FALL 2018 DESIGN, WHOLESALE & MARKETING INTERNS IN NEW YORK

Organization: Yumi KimWeb Site Yumi Kim, a growing contemporary women's brand based out of Soho, is looking for enthusiastic undergraduate and graduate interns for this Fall... Read more ...

Guillaume Macé & Bruna Tenório Couple Up for Windsor Fall '18 Campaign

Guillaume Macé & Bruna Tenório Couple Up for Windsor Fall '18 Campaign

Windsor collaborates with Helena Christensen for its fall-winter 2018 campaign. The supermodel gets behind the camera as she photographs the brand's new campaign. Models... Read more ...

An Official Look at the Nike Air Max Deluxe "Sequoia"

An Official Look at the Nike Air Max Deluxe "Sequoia"

Last month, we teased a new duo of colorways presented on the forthcoming Nike Air Max Deluxe. Today, official images of the model's "Sequoia" iteration have been released... Read more ...

Nordstrom Anniversary Sale: The Art of Dressing Well

Nordstrom Anniversary Sale: The Art of Dressing Well

Nordstrom Anniversary Sale: Men's Catalog Nordstrom proposes a mix of smart and casual pieces for its Anniversary Sale. The anticipated sale features brands such as BOSS, Ted... Read more ...

Not even Denzel Washington can save ‘The Equalizer'

Not even Denzel Washington can save ‘The Equalizer'

“The Equalizer” should be locked in a room with “The Terminator.” Then this lousy series would finally be killed off. Denzel Washington is back in the sequel to his 2014 action... Read more ...