Men / Fashion / Retail / Brooks Brothers

Henry Sands Brooks of Brooks Brothers: The Rule Breaker

Posted On: Apr 25, 2018   |   Posted By: WWD

Henry Sands Brooks was an innovator, always seeking ways to stretch the status quo within the staid men's apparel arena. Whether that translated into the first button-down collar shirt or off-the-rack suit, Brooks was the one who broke the long-standing rules of men's wear and created entirely new wardrobe options that were soon to become classics.
Here, a few of Brooks Brothers' most notable fashion innovations in America over the last two centuries.
The ready-made suit: In 1849, Brooks created the first off-the-rack suits to serve the California Gold Rushers who were...in a rush.
The button-down collar shirt: In 1896, John Brooks, Henry's grandson, attended a polo match in England and saw the players' collars were buttoned down to keep them from flapping in the wind. He brought the idea back to America.
Foulard tie: Brooks president Francis G. Lloyd noticed the elite in England wearing block-printed silk ties and brought them back to America in 1890. During World War II, the company buried the antique...

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