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For Love & Lemons Enters Retail, Offers Sneak Peek at Jaime King Capsule

Posted On: Jan 12, 2018   |   Posted By: WWD

Silver Lake contemporary brand For Love & Lemons is set to open its first store on Saturday, also unveiling a capsule collection with Jaime King.
The company, which is known for its delicately designed pieces, will operate its temporary store on La Cienega Boulevard, near the end of Melrose Place, through February.
“We just really wanted to create an experience for our customers,” said Laura Hall, who cofounded the brand with Gillian Rose Kern. “We were really excited to get them into the For Love & Lemons world.”
The three-story space is 4,000 square feet in addition to a 1,200-square-foot rooftop. In addition to the selling floor, the company also created a lounge area open to all customers who want to shop in a more relaxed setting with the assistance of sales associates.
“It's very feminine and girly. We put a lot of special touches in it that are going to draw people into taking selfies and do Instagramming,” Hall said of the store's design.
The space opens with the company's 38-piece capsule collection...

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