People / Technology / Advertising / Facebook / Social Media

Facebook's News Feed Overhaul Sends Stock Down and Worries Up

Posted On: Jan 12, 2018   |   Posted By: WWD

Facebook can't stop monkeying with its News Feed.
After its latest pledge Thursday to emphasize status updates from friends and family in the feed and downgrade content from publishers and brands, the company saw shares sink 4.5 percent to $179.37 Friday.
Since last year, the social giant has been talking about prioritizing shares from loved ones over corporate posts and headlines, but now chief executive officer Mark Zuckerberg aims to build on those updates with what he describes as a “major” change to bring people together through more meaningful interactions.
“We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products,” he wrote in a Facebook post that suggested this was just the beginning. “The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups.” He didn't explain what comes second or third, only that the feed would have “less public content like posts from...

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