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Who What Wear

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Packing List: Cabin in the Woods

PACKING LIST: CABIN IN THE WOODS

If you've managed to wrangle your friends to go in on a cabin this holiday season, you may be wondering what to pack for the occasion....

16 Under-$40 Sweaters to Wear With Everything This Season

16 UNDER-$40 SWEATERS TO WEAR WITH EVERYTHING THIS SEASON

Let's be real: No matter how often we tell ourselves we're going to switch it up with our wardrobes at the beginning of every season,...

 
 
 
Shop Genius Gifts Under $15

SHOP GENIUS GIFTS UNDER $15

Truth is, while we'd love to treat our friends, family, and co-workers to the luxurious gifts they deserve, sometimes it just doesn't...

The Coolest Gifts Everyone on Your List Will Want

THE COOLEST GIFTS EVERYONE ON YOUR LIST WILL WANT

We all have that one woman in our lives - we love her, but when it comes to buying her a gift she actually likes, odds are often fifty-fifty....

 
 
 
How to Get Paint Out of Clothing in 4 Steps

HOW TO GET PAINT OUT OF CLOTHING IN 4 STEPS

Read on to learn how to get paint out of clothing in just four simple steps. The most important item you'll need to have on hand is...

The 1 Item to Wear with Skirts This Season

THE 1 ITEM TO WEAR WITH SKIRTS THIS SEASON

The winning outfit formula to wear on repeat this season? Sweaters and skirts. The look is an easy way to keep those mini skirts in...

 
 
 
Psst: One of Our Favorite Retailers Is Having a Huge Fall Sale

PSST: ONE OF OUR FAVORITE RETAILERS IS HAVING A HUGE FALL SALE

The only thing better than finding the perfect outfit is finding that perfect outfit on sale. Which is why Shopbop's surprise Buy More,...

The Tricky Boots Fashion Girls Are Wearing With Denim

THE TRICKY BOOTS FASHION GIRLS ARE WEARING WITH DENIM

In my opinion, cowboy boots are an essential piece in a fall shoe collection. They're more unexpected than an ankle boot or over-the-knee...

 
 
 
13 Cute Ways to Style Your Uggs This Winter

13 CUTE WAYS TO STYLE YOUR UGGS THIS WINTER

If you live somewhere with colder climates, odds are you own a pair of Uggs (or something similar to the iconic boot style). Though...

The 3 Trending Outfits That Are Getting Us Through the Holidays

THE 3 TRENDING OUTFITS THAT ARE GETTING US THROUGH THE HOLIDAYS

While we're absolute champions of the "wear whatever the heck you want!" school of fashion, we're still very aware of that slightly...

 
 
 
The 18 Best Cashmere Sweaters For Every Budget

THE 18 BEST CASHMERE SWEATERS FOR EVERY BUDGET

Cashmere is the kind of luxe, cozy indulgence that no woman should have to miss out on. And we can assure you, it doesn't take an unlimited...

This Is the Worst Color to Wear in Photos

THIS IS THE WORST COLOR TO WEAR IN PHOTOS

Looking good in photos is a skill that can be taught (hence the number of stories we've published on the subject), and one of the easiest...

 
 
 
These $22 Underwear "Majorly" Minimize Panty Lines

THESE $22 UNDERWEAR "MAJORLY" MINIMIZE PANTY LINES

While browsing Reformation's gift guide section we came across the below pair of underwear that at just one glance look incredible...

Why Everyone Wants This Sold-Out Zara Bag

WHY EVERYONE WANTS THIS SOLD-OUT ZARA BAG

Not all It bags are created equal. Some of them carry four-digit price tags and designer cache, while others are enviable because no...

 
 
 
Hurry, We Found Staud on Sale

HURRY, WE FOUND STAUD ON SALE

It's still a few days until black Friday arrives, but this year some of our favorite e-tailers are getting a head start, already offering...

See All 3 of Rihanna's Striking New Vogue Paris Covers

SEE ALL 3 OF RIHANNA'S STRIKING NEW VOGUE PARIS COVERS

Any model or actress would kill to land the cover of Vogue Paris , but Rihanna was bestowed an extra-special honor this month: She...

 
 
 
This VS Model Just Wore $55 Heels on the Red Carpet

THIS VS MODEL JUST WORE $55 HEELS ON THE RED CARPET

All eyes have been on the Victoria's Secret model over the past couple days as the crew traveled to Shanghai to film this year's runway...

Meet the New "Epic" Leggings Everyone Is About to Buy

MEET THE NEW "EPIC" LEGGINGS EVERYONE IS ABOUT TO BUY

It's no secret Alo Yoga is one of the leading brands in the world of leggings, from major celebrities always wearing the latest styles...

 
 
 
Don't Wear an LBD to Your Next Holiday Party-Wear This Instead

DON'T WEAR AN LBD TO YOUR NEXT HOLIDAY PARTY-WEAR THIS INSTEAD

This holiday season, if you find yourself reaching for last year's gold shimmy dress and LBD, stop right there. At Who What Wear HQ,...

The First-Ever VS Fashion Show in 1995 Looked Wildly Different

THE FIRST-EVER VS FASHION SHOW IN 1995 LOOKED WILDLY DIFFERENT

You've already seen the Victoria's Secret Fashion Show's over-the-top runway looks and stylish after-party outfits , but now it's time...

 
 
 



The 2017 Victoria's Secret Fashion Show Is Today

The 2017 Victoria's Secret Fashion Show Is Today

D Day! V Day? Tonight in Shanghai (well, possibly now - we're not very good at time zones) the Victoria's Secret ladies will make their journey down the big pink catwalk for... Read more ...

Why Is No One Talking About The Problematic Looks At the Victoria's Secret...

Why Is No One Talking About The Problematic Looks At the Victoria's Secret Fashion Show RN?!

While we were initially stoked to watch the 2017 Victoria's Secret Fashion Show, photos have started to trickle in (the show was filmed yesterday in Shanghai) and we've noticed... Read more ...

A Pair of Worn Air Jordan 1s Auctioned off for a Record Price of $55,000 USD

A Pair of Worn Air Jordan 1s Auctioned off for a Record Price of $55,000 USD

Late last month, we took a look at a pair of modified Air Jordan 1 s that went up for auction courtesy of Heritage Auctions. The throwback classics were modified by the Swoosh... Read more ...

This Is the Worst Color to Wear in Photos

This Is the Worst Color to Wear in Photos

Looking good in photos is a skill that can be taught (hence the number of stories we've published on the subject), and one of the easiest ways to control that is what you wear... Read more ...

The 1 Item to Wear with Skirts This Season

The 1 Item to Wear with Skirts This Season

The winning outfit formula to wear on repeat this season? Sweaters and skirts. The look is an easy way to keep those mini skirts in rotation well into the fall season. Paired... Read more ...

The insane cost of putting on the Victoria's Secret Fashion Show

The insane cost of putting on the Victoria's Secret Fashion Show

In a cavernous studio in New York, Brazilian supermodel Lais Ribeiro is getting fitted for this year's Victoria's Secret Fantasy Bra. This is the highest of all the high honors... Read more ...

Harper's Bazaar Turkey

Harper's Bazaar Turkey

Daphne Groeneveld for Harpers Bazaar Turkey November issue 2017 Read more ...

Karlie Kloss, Bella Hadid, and More Looked Hot AF at the 2017 Victoria's...

Karlie Kloss, Bella Hadid, and More Looked Hot AF at the 2017 Victoria's Secret Fashion Show

Burning up the runway! Karlie Kloss, Bella Hadid, Adriana Lima, Lily Aldridge, and more of our favorite supermodels slayed while walking the... Read more ...

This VS Model Just Wore $55 Heels on the Red Carpet

This VS Model Just Wore $55 Heels on the Red Carpet

All eyes have been on the Victoria's Secret model over the past couple days as the crew traveled to Shanghai to film this year's runway show. From a clip of the first-ever VS... Read more ...

Eight Women Accuse Charlie Rose of Sexual Harassment, He Kinda-Sorta Apologizes

Eight Women Accuse Charlie Rose of Sexual Harassment, He Kinda-Sorta Apologizes

Another day, another powerful man being accused of sexual harassment and assault. This time it's legendary journalist Charlie Rose, who has his own... Read more ...