Design / Fashion / Cars

Balenciaga Is Getting Sued Over - Wait For It - Air Fresheners

Posted On: Oct 22, 2018   |   Posted By: Refinery29

Balenciaga Is Getting Sued Over - Wait For It - Air Fresheners

Balenciaga is in hot water, yet again. TMZ is reporting that the fashion house is being sued by Car-Freshner Corporation. You may not know the company by name, but you definitely know its product, Little Tree Air Fresheners, the scented trees that hang from the rearview window in thousands of cars. Apparently, Balenciaga did not get permission from the brand and started selling copycat versions as keychains. According to TMZ, Little Trees believes "unsuspecting customers will confuse the two brands." The price, however, may indicate that they are not the same" Little Trees air fresheners cost $3, while Balenciaga's leather key rings will set customers back $275. Designer Demna Gvasalia, who took the reigns at Balenciaga in 2015, isn't shy about the fact that he finds "low brow" culture captivating. So much so that he is often criticized for selling "working class brands and motifs to... rich consumers." In May, after Gvasalia printed an airbrushed cityscape on a hoodie, and there were cries of cultural...

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