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That Ad About Slapping Rihanna Cost Snapchat $800 Million

One year ago   |   By Refinery29

On Thursday, Rihanna showed the world that domestic violence is no joking matter when she called out an offensive advertisement with serious results. Snap, the parent company of Snapchat, experienced an $800 million drop in market value over Thursday and Friday, after the pop star and global education advocate expressed her disappointment over an offensive ad which appeared on its platform. “Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess!” Rihanna wrote on her Instagram story. Her statement was in...
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Snapchat Stock Loses Almost $800 Million After Rihanna Claps Back At Offensive Ad

Snapchat Stock Loses Almost $800 Million After Rihanna Claps Back At Offensive Ad

One year ago   |   By Essence

Snapchat's stock dipped nearly 4 percent and lost about $800 million from its market value after Rihanna called out the social media platform for its offensive advert earlier this week.
The company issued an apology to the Bajan singer after removing an advert that asked users if they'd rather “slap Rihanna or punch Chris Brown.”
Rihanna later issued a statement on her Instagram account calling out Snapchat for the commercial:
“Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess!” she wrote. “I'd love to...
Read more ...

 

Snapchat Stock Loses Almost $800 Million After Rihanna Claps Back At Offensive Ad

One year ago   |   By Essence

Snapchat's stock dipped nearly 4 percent and lost about $800 million from its market value after Rihanna called out the social media platform for its offensive advert earlier this week.
The company issued an apology to the Bajan singer after removing an advert that asked users if they'd rather “slap Rihanna or punch Chris Brown.”
Rihanna later issued a statement on her Instagram account calling out Snapchat for the commercial:
“Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess!” she wrote. “I'd love to...
Read more ...

 


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