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CVS Wants to Phase out Photoshopped Beauty Imagery in Stores by 2020

One year ago   |   By Teen Vogue

CVS Pharmacy announced their plans to begin using beauty images that haven't been photoshopped.
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CVS Will Stop Photoshopping Its Beauty Ads - and It's a BIG Deal

CVS Will Stop Photoshopping Its Beauty Ads - and It's a BIG Deal

One year ago   |   By Bellasugar

There are an infinite number of reasons to love drugstore beauty , but CVS Pharmacy is adding one more factor to the list. The chain has announced that it will stop unnecessary photoshopping of its own campaign images - and it will encourage partner brands to do the same.
Here's how this initiative works: CVS has created a "Beauty Water Mark" banner that will grace any image that has not been digitally altered. In a press release sent to POPSUGAR, reps for CVS defined "digitally altered" as "changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles, or any other...
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