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Alamo Drafthouse Tried to Outlast the Pandemic But Ran Out of Time

1 month ago   |   By Variety

Alamo Drafthouse Cinema did everything it could to weather the COVID-19 pandemic. It furloughed most of the staff, cut pay for those who remained, rented out theaters for private events, paused costly development projects, leaned on its merchandising business to keep revenue coming in, and launched an on-demand movie service. In the end, it was...
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