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Dannijo Marks 10 Years With New Business Outlook

2 monthes ago   |   By WWD

Jewelry brand Dannijo is marking its 10th anniversary this week with a bit of self-reflection.
The company, founded by sisters Danielle and Jodie Snyder, will place a new focus on its direct-to-consumer business.
While the brand counted some 250 stockists last year, it has since slashed that number in half and will continue to reduce these partnerships and shift focus on direct retailing.
“We are celebrating our 10-year anniversary, we have grown organically - never paying for influencers or advertising. We're self-financed in a world with a lot of venture capitalists throwing money...
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