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Fenty Beauty's Dark Foundation Shades Are Selling Fast - Here's Why That Matters

7 days ago   |   By PopSugar

Rihanna's Fenty Beauty line is taking the cosmetics industry by storm. In addition to receiving widespread attention and praise, Fenty Beauty has also launched a larger discussion about truly inclusive makeup products. The brand's Pro Filt'r Soft Matte Longwear Foundation famously comes in 40 distinct shades . Now, it's come to our attention that many of the deeper shades are selling out online and in select stores.
On Sephora's site, eight foundation shades are currently out of stock. Of those, seven of the sold-out shades are on the brand's deeper end of the spectrum. Fortunately, the...
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The Important Reason Why These Fenty Beauty Foundations Are Selling Out

The Important Reason Why These Fenty Beauty Foundations Are Selling Out

7 days ago   |   By Refinery29

When Rihanna was developing Fenty Beauty , she made sure to cover all the bases, with a lineup that ranges from the essential (a versatile matte makeup stick that conceals, corrects, and contours) to the extra (the dazzling metallic gold Trophy Wife highlighter , which some might consider an essential in and of itself). But even more important than creating a universal lip gloss that magically looks good on everyone , the star also put a great deal of effort into prioritizing one crucial thing: inclusivity. “I wanted things that I love. Then I also wanted things that girls of all skin...
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