Fashion > Women

A Team of 14 Female Nike Designers Were Tasked With Reimagining the Air Force 1 and Air Jordan 1

One year ago   |   By Fashionista

While female fans have been calling out the sneaker industry for its lack of inclusivity for years, Nike has been making strides recently to push the endorsement, marketing and storytelling of a female athletic shoe by women. Last fall, the global brand hired Aleali May as...
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Nike's New Collection Is Designed by Women, for Women

Nike's New Collection Is Designed by Women, for Women

One year ago   |   By Who What Wear

Air Force 1 and Air Jordan 1 are the sneakers that even an anti-hypebeast would know. But while these classic silhouettes have a long history, they've now been reborn for the first time by women and for women. "They're two of our most iconic shoes at Nike, and they're rich in DNA," says Georgina James, senior creative director at Nike Sportswear. "They were designed for men, and now the challenge was to reimagine them for women." Given just five days, a group of women from across the company united to create 10 distinct pairs of sneakers that transformed the shoes into something totally...
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Nike Tests Accelerated Design Process for The 1 Reimagined Release

Nike Tests Accelerated Design Process for The 1 Reimagined Release

One year ago   |   By WWD

Nike's release of The 1 Reimagined women's sneaker collection retooled plenty for the sports firm, from the revamp of two of the firm's most iconic styles to a reengineered design process.
In the end, when the 10-piece collection launches Feb. 7 in New York, it's not only a signal of how the company is looking at its women's business but how it's bending the playbook on the design process to move in step with the market.
“At Nike, our design approach always starts with the athlete insight,” said NikeWomen senior creative director Maria Vu. “It's athlete with an asterisk, the everyday...
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Nike's New Collection Reimagines These Iconic Sneakers for Women

One year ago   |   By Glamour

Nike's latest collection, 1 Reimagined, presents 10 new iterations of the iconic Air Force 1 and Air Jordan 1 sneakers designed by-and for-women.
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See Nike's New Reimagined 1 Women's Sneaker Collection

One year ago   |   By Teen Vogue

Nike has released a new collection of women's sneakers called Reimagine 1, which features five new takes on both the Air Jordan 1 and Air Force 1.
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