Fashion > Style

Tokyo's Coolest Boutique Is Hidden Behind a Love Hotel

5 monthes ago   |   By WWD

TOKYO - Shinjuku red light district Kabukicho has not historically been at the crossroads of high fashion.
That reputation is now being tested. Located behind a love hotel is select shop The Four Eyed, which has set Charles Jeffrey, Y/Project and Martine Rose upon an area regarded for its swarm of hostess clubs and Yakuza enclaves.
Former Fruits magazine photographer Keisuke Fujita opened the boutique in 2016 with the aim to energize Tokyo's fashion scene. Fujita and shop creative director Maiko Shibukawa hope to push the city's aesthetic needle past its “stale” cutesy reputation and...
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