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New Amazon-owned site is selling luxury fashion

3 days ago   |   By Fashion United

One wouldn't be alone in thinking designer brands and Amazon do not make equal pairings, yet the online retail behemoth has secretly been operating a luxury site since autumn.
In September a new e-commerce store called VRSNL, pronounced ‘versional', launched without any fanfare or promotional marketing campaign. Operated by Zappas, a subsidiary of Amazon, the online boutique defines itself as selling a sophisticated remix of styles and offering a curated and always-evolving designer roster encompassing luxury, contemporary and streetwear labels across the fashion spectrum. Its brand...
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