Fashion > Perfume

Gucci Releases Its First Universal Fragrance 'Mémoire D'une Odeur'

10 days ago   |   By Hypebeast

Gucci has just launched its new Mémoire D'une Odeur unisex fragrance. Acting as Gucci's first universal fragrance, the scent was designed to transcend gender-specific constraints typically associated with traditional cologne and perfume making. As Alessandro Michele states, "Perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time," and so this fragrance sets out to explore the power of memory. Mémoire D'une Odeur's profile consists of; top notes of Roman Chamomile, for a green and fresh aromatic scent; honey and orangey mid notes from "Indian...
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