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Simon Ups Entertainment Quotient With ‘Ultra-Lux' Theater

2 monthes ago   |   By WWD

THAT'S ENTERTAINMENT: The Simon Property Group has a new concept for moviegoers. As part of an overhaul with new amenities and luxury upgrades, The Shops at Riverside in Hackensack, N.J., has opened the first “ultra lux” theater from AMC Theatres called AMC Dine-In Shops at Riverside 9.
The nine-screen theater has what Simon officials describe as a slightly different take on the dine-in model. Guests stop by the food and beverage area, choose appetizers, entrées and desserts, and instead of waiting, an AMC associate brings dinner to your seat, and you're seated in a plush power recliner...
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