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McDonald's Acquires Voice Recognition Company to Create Faster Drive-Thrus

7 days ago   |   By Hypebeast

Looking to develop the future of fast-food, McDonald's recently acquired a voice-recognition startup. According to McDonald's, Apprente 's technology is aimed at handling "complex, multilingual, multi-accent and multi-item conversational ordering. Apprente and its employees are set to be repositioned into a new Silicon Valley-based unit dubbed the McD Tech Labs. The acquisition is just the latest in McDonald's plans to create faster drive-thru and overall ordering experience for its customers. Earlier this year, the fast-food chain bought Dynamic Yield, a company that develops drive-thru...
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