Beauty > Luxury

The Paul Mitchell Team Brings the Awapuhi Wilder Ginger Line to Life

3 days ago   |   By Beauty Launchpad

Alyson Osterman-Kerr When channeling inspiration for the present-day vision of the brand, Paul Mitchell creative director Lucie Doughty, along with the rest of the artistic team, looked to the company's Hawaiian-steeped heritage. “The indigenous Hawaiian Awapuhi plant extract has always been a key ingredient in our Paul Mitchell history,” shares Doughty. “In our latest model collection for the Awaphui Wild Ginger line, we wanted the viewer to feel the tropic origin of the ingredients and be inspired by the luxurious results of the products.”
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