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Why do beauty brands resist diversifying their shade ranges?

7 days ago   |   By Temptalia

Image Credit: PopSugar
For those who do not deep dive into the beauty community across platforms and channels, Tarte's upcoming Shape Tape Foundation may not have hit your airwaves yet, so let me fill you in: Shape Tape foundation is coming and will be available in two versions-Matte and Hydrating-with a 15-shade range accompanying each formula. PopSugar had the exclusive and revealed swatches yesterday (shown above are swatches of the Hydrating range; the Matte range is almost as dismal ), which only reinforced the absurdity of their ranges.
Based on the actual shades available, the...
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